Influence marketing has become an integral part of direct contact with fans over the past few years. If you’re going to include influencers in your marketing plan, it’s important to understand what has changed over the past few years.

Traditionally, a brand or artist would pay one person with a million followers to post a story about them. Yes, the posts were a little “selling” because there was a certain level of trust between the influencer and his followers. As influencer became a profession, the value of such services (and with it the trust of subscribers) declined. Due to this and the lack of impressive statistics, it seemed that this marketing model would soon disappear.

Micro-influencers have appeared. These are accounts with a decent number of followers, albeit not the ones traditional influencers needed. Content has become more niche, and subscribers’ trust has returned. These people are usually more open to creative partnerships and tend to be more adamant about keeping their posts organic.

What does it mean? Instead of spending your entire budget on a post from one person with a million subscribers, you can spread your efforts into smaller blogs. You can pay for their services or offer cross-promotions. Here are some ideas to help you collaborate with today’s influencers:

USE YOUR SONG AS A SOUNDTRACK FOR THEIR VIDEO

Maybe your song is perfect for surf or skate video? Try to get in touch with those who make similar videos. In exchange for using the song, the people you provide the music to can include links to your accounts in the video description. Look for them on YouTube, Instagram and TikTok.

SHARE

Instagram is a great place for these kinds of initiatives. You can broadcast on a specific topic. For example, in addition to playing the guitar, you are fond of cooking or you like to talk about music of the sixties – choose one of the topics that interest you both. In the middle of the air, you can play an acoustic version of one of your songs as a musical pause.

DANCE OR RIFF FROM A SONG

This is perfect for TikTok. Once you find the perfect influencer with whom you have the same views, come up with a dance to one of your songs, and ask subscribers on both sides to record their own version. The same can be done with a riff from a song – choose a simple one and show how to play it – so that even someone who has never picked up an instrument will understand.