Every new song you release is like a shot into the dark, even if you are a famous artist. The difference between how you feel putting out your music and what the audience thinks can be huge and frustrating at times. If you’ve ever put out music that you yourself admire, just to see negative reviews and a complete lack of listening, then you are familiar with this frustration. Music does not meet the expected success for many different reasons – because of insane competition, ill-conceived marketing, poor quality mix, under-developed songs, etc. It doesn’t matter what the reason for the failure is, the most important thing is how you react to it.
ABOUT HOW IT IS IMPORTANT TO CAREFULLY LOOK AT YOUR MUSIC AND TRY TO BE MAXIMUM OBJECTIVE
You put all your love and all your talent into your music, and then it does not find any response from the audience – the reality is crushing and merciless. Each new song is a great breakthrough opportunity, we look forward to it even if we don’t show it. And every failure creates a real sense of loss. Because of the emotional reaction, especially if it is very strong, it is difficult to rub your eyes and wonder what really went wrong. But this is necessary. Some music doesn’t evoke any feelings in listeners because they know it’s insincere, or the songs are just not very good. Other music does not promote well enough, and for all its genius it drowns in the general noise of the releases. Each failure situation is unique, which means that if you want to move forward, then you need to get to the bottom of what happened and calmly think about a plan of action for the future.
MAYBE YOU NEED TO WRITE BETTER SONGS?
If promotion is a problem, then of course you will have to spend more time and money to introduce your music to people who might really like it. The same goes for good songs that are not fully explored due to poor recording and mixing. But if you listened to your songs, asked yourself some questions and honestly answered that they are not particularly inspiring, do not give rise to any meanings, then you will have to do a lot of work. If you know that your old songs could be better, fixing it is not as easy as identifying specific flaws and trying to avoid them in your new songs. Re-record old songs as you celebrate 20 years of successful career, and after a failed release, take on new songs with all your zeal.
When a release fails due to poor music, the only recourse is to spend time and effort creating something better. Inspiration and talent are just some of what it takes to write good music. The other half is discipline, practice, and perseverance. It’s easy to sit down to write songs only when we feel like it. But what if the songwriting process falls apart and nothing works? How do you react when you feel cornered or completely out of energy? If you’re used to giving up quickly, switching to something else when the process is not progressing, or releasing songs that you’re not one hundred percent sure of, then you’ll have to change your habits. Sometimes you can forget that, we repeat, each song is a real opportunity to do something significant, significant not only for your fans, but also for yourself. Learning to approach the process with optimism and enthusiasm can help you overcome the unpleasant moments that may have derailed your old music in the past.